After years of virtual launches and pandemic-era livestreams, sneaker culture is once again thriving in person. 2025 is shaping up to be one of the biggest comeback years for live sneaker events — and Jordan Brand is determined to close it out with a spectacle worthy of its name. Teaming up once again with Travis Scott and fragment design, Jordan is bringing the energy straight to Japan with a massive event that’s already become one of the most talked-about happenings of the year.